| Brand building activity includes a brand recall, brand attitude, brand purchase intension, brand loyalty. A brand recall is the first step of brand building activity. We can't reach to the top/upper staircase (brand purchase intension, brand loyalty) without foot stepping on the first staircase (brand recall). Practically, it is not possible to occurs brand attitude, brand purchase intension and brand loyalty without occurring brand recall. This research is focused on relationship between the demographic profiles (age, education, occupation, gender) of the visitors and the educational exhibition sponsors' brand recall. |