| Consumers play a very important role in the economy. They are the largest economic group in any country. All our present day activities are carried on because of consumers only. They are the pillars of the economy. Consumers are the users of goods and services for the satisfaction of their wants. They want to know where to buy, when to buy, how much to buy, how to pay, how to recognize and they also compare qualities of products. They are the keystone and play an important part of our economic structure |