| Advertising plays an enormously important role in our economy and culture, and it is important to recognize this. However, the extent and nature of advertising is changing dramatically and as asociety, rather than just a market, we need to understand the consequences of the changing nature of advertising and make decisions about what, if anything should be done to counter it. Advertising is the most visible, important and controversial element of promotion placed under the broad category of marketing. It deals not only with goods commodity promotion but also ideas and services that may or may not be of commercial nature. Although most of the advertising is of commercial nature but there exists an impressive role of advertising in promoting message of social relevance. The study tells about the information gaps between advertiser's product and the consumer. The study reveals the importance of Ads for product and Ads for itself. It means, it considers the Ads as a product itself and indicates how a product should be |