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| Article Name : | | | “A STUDY OF VARIOUS FACTORS INFLUENCING CONSUMER BUYING PREFERENCES TOWARDS TOOTH BRUSH BRANDS AT PCMC AREA, PUNE” | | Author Name : | | | SANTOSH SHINDE AND AMOD MARKALE | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1890 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The present day services scenario in FMCG sector have changed remarkably and it is often stated that the this sector in India are yet to standardize their service delivery and customers have often been left to their own individual discretion in respect of choice of tooth brush. The present study of 100 such customers throw light on specific factors that they look into while choosing a tooth brush brands. This study can influence the managements to appropriately strategies their management philosophies such that they do not lose ground in the long run. The study also suggests certain measures that the manufacturer of tooth brush brands can adopt in a liberalized and globalised set up of Fast moving consumer goods operations. | | Keywords : | | |
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