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| Article Name : | | | UTILITY BOOST UP THROUGH PUBLIC RELATIONS IN UCBS TO MINIMIZE THE CUSTOMER ALLIED CHALLENGES | | Author Name : | | | MADHULIKA SHAHOO | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-2241 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | 'Public relation' is an additional weapon at the UCB's hands in meeting the utility challenges while floating its financial products for more useful purpose. As communications grew from word of mouth to fast reporting of corporate ills and skills, so marketing of goods and services and its utilities kept pace with UCBs and other organizations .Now UCB's are aware of the speed of public and media communication; people are experiencing unprecedented levels of good services from these organizations owing to good training and monitoring of staff and facilities. There will always be bad experiences, rude or apathetic staff, arrogant management, and so on, but this is becoming more and more confined to few UCBs and their business. If a UCB desires to procure funds and use it advantageously he has no other option but to keep up the Public Relations and boost utility .In the competitive marketing world, Public Relations have occupied a predominant role to gain the goodwill of the people by enhancing utility of UCB. Public Relations in UCB Marketing always aim at harmonious blending of relationship between the UCB and the customer. In fact we can say that Public Relations are present whenever banker comes into contact with the people. Thus, today, Public Relations to gain utility have emerged as key factor in every UCB with which the public are concerned in one or other way. The banking goals, services or products are required to be promoted in a harmonious way by utilizing the Public Relations techniques at banking floors. This assists to increase utility and thereby marketing efficiency.4 | | Keywords : | | |
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