|
Useful Links |
|
|
Article Details :: |
|
|
| Article Name : | | | “THE EFFECTIVENESS OF SALES PROMOTION” WITH SPECIAL REFERENCE TO GHODAWAT FOODS INTERNATIONAL PVT. LTD. CHIPRI, TAL- JAYSINGPUR, DIST- KOLHAPUR | | Author Name : | | | MITALI MANOHAR BANSODE | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-2431 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Sales promotion is the important aspect of any industrial or other consumer goods to survive and be in the better position than its competitor. A sale is the heart of the enterprise. Most of the times customer is silent or dominant, there is a need to create awareness of the product in the market. This necessity on the part of top undertakes selling and promotion efforts. Sales promotion is the effective part of the sale. The promotion is always designed in keeping in mind in the shortest route to market and close to the customer, which helps the organization to improve sales. The study on Effectiveness of sales promotion was selected keeping in mind the present condition of the market i.e. increases in competition and recession in the economy. Both the factors have adversely affected resulting into a slow selling activity of all the companies in Sangli. To understand how Star Oil face their challenges and plan their strategies under this situation, the study was undertaken. | | Keywords : | | |
|
|