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| Article Name : | | | “GREEN‟ AWARENESS AND GREEN CONSUMPTION TRENDS: A CASE STUDY OF VISAKHAPATANM(A.P), INDIA | | Author Name : | | | SRINIVASA RAO BEHARA AND M. V. SURYANARAYANA | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-2669 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Slowly but surely, the world today is realizing why green management matters, and why it is imperative to take a green approach to business and management. The authors wished to investigate as to how educated Indians are trying to counter the growing environmental issues that progress brings in its wake. 500 educated consumers from all walks of life were selected by the random stratified method. A structured questionnaire was administered together with a personal interview to gather primary data. Results showed that most people were aware of sustainability and global warming mainly through social networking sites. Majority of the respondents kept an eye on their water and electricity consumption. It was heartening to note that not a single Vizagite consumed non vegetarian food on all seven days of the week. Most respondents went in for cfl bulbs that resulted in a saving of both electricity and money. | | Keywords : | | - Awareness and use of „green‟ products, Global warming, Energy saving,
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