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| Article Name : | | | POOH-POOHING THE 'OTHER'.THE POLITICS BEHIND TASTES | | Author Name : | | | Rajeesh K. P | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3320 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | Culture is very much with the notion of power which paves way for the hierarchical structuring of cultures. Power refers to how certain cultures maintain privilege over the 'other'. At a secondary level it refers to choices related to personal matters like which movie to watch, which confectionary to eat in. Such choices comprise what we call as 'taste' which we call as 'refined and discerning choice', things that are 'interred within our skins and bones'. It is a very comprehensive term and is very much linked to the society in which we were born and brought up .I can signal my taste through the books I prefer to read, the kind of music I keep on listening ,the type of food I am used to etc… To possess likes and dislikes is the natural instinct of human beings. But there are certain power structures at play within the deeper recesses of these cultures.Taste has been associated with the concept of civilization i.e.'the taken for granted virtues of the gentleman '(Highmore, 23) .The tendency to disseminate gentlemanly conduct and to promote the taste culture of the taste makers of the day was very much prevalent. Envy, greed, fear for certain objects are evoked in us by lifestyle magazines and television advertisements as a result of which we are interpellated into the ideology of the high.The word 'Culture' with the capital 'C' referred to the elite way of living and their beliefs.What we have today is 'culture' with the small 'c', a term which is applied worldwide irrespective of all differences. The main agenda of Cultural Studies as a discipline is to dismantle the hierarchical impulses within culture and to negate binaries such as 'high culture' and 'low culture'.naltrexone information go vivitrol uk | | Keywords : | | |
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