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| Article Name : | | | E-COMMERCE AND THE TENDENCY INDUSTRIAL | | Author Name : | | | Saikat Gochhait , P.C Tripathy and Fabrício M. de Almeida | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3436 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Adoption of e-commerce by industrial manufacturers has been unexpectedly slow, due to challenges such as the need to custom configure products, offer complex promotions involving specific terms and conditions, and execute multiple bulk orders quickly. Best practices from B2B e-commerce sites can help industrial manufacturers reduce costs and increase sales online. This study attempts to fill this knowledge gap by investigating the role of the Internet in the global B2B marketing strategies of refractory industries from developing countries where the growth of the Internet has followed a similar pattern the United States and Australia. Thus, these two countries also suggest a similar evolutionary pattern for both B2B and B2C markets. | | Keywords : | | |
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