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| Article Name : | | | CONSUMER PROSPECTS TOWARDS THE RAY BAN SUNGLASSES | | Author Name : | | | Nancy | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3522 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | This project report is related to the consumer behaviour for “Ray-Ban sunglasses”. In the project, the investigator did an analytical study of Ray-ban with the help of research methodology. The surveys and interviews were conducted to solve the research problem. Nature of the project: Consumer Behavior Project undertaken: Ray-Ban Project Description: This project is based on the study of consumer behavior in purchasing Ray-ban sunglasses. The investigator got all brief information after doing research and analysis. Research methodology: In research methodology, the investigator has prepared the questionnaire. The questionnaire also includes those questions which are helpful to know more about the ray-ban consumer and its value in the market. | | Keywords : | | - Socially Responsible Investment,
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