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| Article Name : | | | E- BANKING: A REFORM IN BANKING SERVICES | | Author Name : | | | S.V. Gande , S.D.Talekar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3578 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Banking environment has become highly competitive today. To be able to survive and grow fin the changing market environment banks are going for the latest technologies, that can help in developing learner and more flexible structure that can respond quickly to the dynamics of a fast changing market scenario, information technology enables sophisticated product development, better market infrastructure implementation of reliable techniques for control of risks and helps the financial intermediaries to reach geographically distant and diversified markets. E-banking is fast becoming a norm in the developed world, and is being implemented by many banks in developing economies around the globe. The implication is that banks need to increase their marketing efforts by initiating awareness programs to raise customer awareness and interest in internet banking. The main reason behind this success is the numerous benefits it can provide, both to the banks and to customers of financial services. E-Commerce creates new opportunities for business; it also creates new opportunities for education and academies. It appears that there is tremendous potential for providing e- business education. For e-commerce merchants, they can attract more consumers by providing a specific privacy policy in e-banking. This can be concluded that as the various types of e-banking services provided by the banks there is an urgent need of spreading the awareness among the common people to use e-banking services so that they can make their day to day banking operations faster and more efficient, the advantage of e-banking are in proving convenience and flexibility for customers and for this e-banning provides the electronically base products. | | Keywords : | | - संप्रदायिकता,marketing costs,
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