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| Article Name : | | | MARKETING STRATEGIES OF FINANCIAL PRODUCTS IN INDIA | | Author Name : | | | A. K. Mohideen , R. S. Arun | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3580 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The Indian economy has a large number of investors in financial products. Many firms with claims to their cash flows regularly trade in the active secondary security market. In addition to these investors and firms, there are also a number of financial intermediaries contributing to the market efficiency through financial products created to satisfy specialized investors demands. The liabilities of the intermediaries are covered in the secondary markets for the firm's securities, with transaction and marketing costs, prohibiting investors from directly creating these products. Mutual Funds and Financial Derivatives are the two important aspects of the Indian financial sector. Mutual fund is such an avenue, which offers good investment opportunities to investors. Like all investments, mutual funds also carry certain risks. Investors should compare the risks and expected fields after adjustment of tax on various instruments while taking investment decisions. In this regard, the investors may require advice from experts and consultants including agents and distributors of mutual fund schemes while making investment decisions. Therefore, investors prefer to avail the advisory services of the marketing personnel free of charge, rather than hiring the expert and paying a handsome amount. | | Keywords : | | - Fundamental Movement Skills ,
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