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| Article Name : | | | INFLUENCING FACTORS BEHIND CUSTOMERS ATTENDING FITNESS CENTRE -A Study on Fitness Centre Clients in Visakhapatnam | | Author Name : | | | V. Jyothirmai , R. Siva Ram Prasad | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3758 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The point of any commercial organization is not just “to create a customer”, but to retain the customer. To achieve a competitive advantage, it has become necessary for organizations to differentiate themselves in the minds of customers as customers are the central focus of any organization. Therefore the mission of an organization should be to create, grow and nurture ongoing relationships with them by understanding them in terms of their very needs and requirements, perceptions and various factors influencing their behaviour. In order to retain customers, it is important for marketers to have in depth knowledge of what each individual customer wants and the capacity they have to continue to add value to the needs of the customer. The purpose of this study is descriptive in nature and aims to know the influencing factors behind the clients attending fitness centres in Visakhapatnam City. 100 members were asked several questions, 45 of whom opined physical exercise improves their health conditions and helps to stay away from diabetes., 23 stated it overcomes the problem of early ageing, 19 stated it develops their self-control, 13 found it as a way to gain status, The study would be helpful to different individuals interested to practice physical exercise, owners and trainers of fitness centres and also future researchers. | | Keywords : | | |
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