| Insurance is now an inevitable part of every life. Life Insurance Corporation is a leading organization offering various insurance policies to cater the insurance needs of people in India. It is the largest insurance company in India with an estimated asset value of 1560481.84 Crore. As of 2013 it had total life fund of Rs.1433103.14 crore with total value of policies sold of 367.82 lakh that year. The object of the present paper is to study the perception of LIC customer and to analyze the customer satisfaction level towards the services provided by LIC. |