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| Article Name : | | | ASSESSING ONLINE E-MARKETING AND DISPOSAL VIS-À-VIS E-PROCUREMENT IN PUBLIC SECTOR ENTERPRISES (WITH RESPECT TO NLC LTD. & INDIAN RAILWAYS) | | Author Name : | | | J. Ramamoorthi , A. Selvarasu | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4297 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Marketing function per se is undergoing a shift in managing transaction in a transparent e-marketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The assessment of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and Indian Railways, have been studied. The review of factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid, payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been presented. The study adds strength to the concept of e-marketing and e-procurement as well as to the theory of marketing. Assessing the e-marketing and e-procurement system covering eauction/ e-procurement offer, promotion, pricing, payment and delivery, transparency, wider participation, bid price, win/lose, time saving has been improvement in the e-marketing and eprocurement system has been focused in the study. It is understood that the e -marketing process is in vogue and therefore it is imperative to describe in comparison with e -procurement. Sample size of 100 each for both NLC and Indian Railways has been selected using simple random sampling method on cost basis depending on the distance of travel. Finally, the data collection spread in pilot as well as main study with field survey using questionnaire. | | Keywords : | | - risk assessment,management strategy,
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