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Article Name : | | ENHANCED UNDERSTANDING OF HOTEL AND HOSPITALITY MARKETING TREND FOR THE NEXT GENERATION CONSUMERISM | Author Name : | | Leena N. Fukey , V. Jaykumar | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | GRT-4324 | Article URL : | | ![](images/pdf_download.png) | Author Profile View PDF In browser | Abstract : | | Throughout times tourism market has registered transversal characteristics like the increase of its supply and demand, which is something evident when we analyze international tourism demand data. According to the United Nation World Tourism Organization (UNWTO) this demand was around 25 million in 1950 and today it has reached 1.000 million tourists (UN UNWTO forecast for 2030, it is expected that international tourism increases in the next 10 years as much as in the period between 1950-2010 and, therefore, we could face a tourism demand of about 1.8 million tourists in 2030 (UNWTO, 2011). | Keywords : | | |
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