| The last two decades, the telecom industry world over has grown and evolved at an incredible pace has considerably change the way people interact. Today, there are more than 5 billion mobile phone worldwide and this number is expected to reach 6 billion in coming years. The shift of revenue from fixed to mobile and from voice to data is accelerating. Apart from its social and cultural impact on modern society, telecom is one of the significant contributors of world economy with an estimated 3% of the global GDP. Driven by strong mobile and broadband penetration in emerging market and substantial recovery in eveloped markets, global telecom industry is expected to see double digit growth over the four to five years. Bharti Airtel's mobility division has various streams of revenue such as pre-paid, post-paid, VAS, long distance, roaming etc. The following project deals with the study of the buying behavior of consumer with respect to Airtel 3G data card and determination of the acceptance level for Airtel 3G data card with respect to the competition. |