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| Article Name : | | | SWOT'S ANALYSIS AND FIELD RESEARCH OF SÃO PAULO THRIFT STORE AS A BUSINESS MANAGEMENT IN CACOAL CITY, STATE OF RONDONIA (BRAZIL) | | Author Name : | | | Katieli Rosa de Oliveira Raasch , Diogo Gonzaga Torres Neto | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4446 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | This present article analyzes the management of the Company, Plus the city of Cacoal /RO, having as case the company Roupas Usadas São Paulo (São Paulo Thrift Store), located in the Cacoal City, State of Rondônia (Brazil), which operates in this market for more than 20 years, and has been maintaining and gaining new customers all long years, keeping the resistances that the thrift stores still face on the part of consumers, behavior that is a reflection of our brazilian culture. The research was carried out having as main methodology Grounded Theory combined with deductive method through exploratory research, explanatory, Bibliografic and Case Study about t1he Thrift Stores. According to the data obtained by spreadsheet analysis of SWOT 2.0 of which were possible identify the strengths and weaknesses, threats and opportunities of the company studied, among which are competitive advantages in this branch having as its forces and opportunities high in relation its weaknesses and threats. | | Keywords : | | |
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