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| Article Name : | | | CORPORATE SOCIAL RESPONSABILITY WITH THE INTERNAL PUBLIC IN MICRO AND SMALL ENTERPRISES | | Author Name : | | | Helma dos Santos Bonfim , Diogo Gonzaga Torres Neto | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4519 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | In this globalised world requires companies to engage and understand global trends vital for its survival, in this context the collection by the existence of an ethical relationship between the way to manage the business and the society is growing constantly. Among the va rious public with which the company relates daily internal public without doubt is of high importance for the maintenance of the company's competitiveness and survival in the market. Micro and small businesses being of vital importance for the stability of the Brazilian economy cannot fail to adopt practices of social responsibility. The objective of this study is to analyze the relevance of adopting parameters of social responsibility with the Internal Public in micro and small enterprises. To reach the goal proposed as a methodology of research the exploratory, seeking to become familiar with the subject investigated, being used as procedures the method of literature search, checking in existing publications understanding various to clarify the research problem. The results that can be inferred after the conclusion of the research are that adopt social responsibility actions the internal audience is without doubt factor is of high importance for the competitiveness of the company and survival in the market because people are valuable resources, non-substitutable and nonimitated by our, seen as generating value and, therefore, as a strategic resource and source of competitive advantage. It can be inferred that it is not difficult, as imagined by many, being a socially responsible company with internal public, because there are organizations that are available to help businesses that seek to adopt such procedures. | | Keywords : | | |
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