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| Article Name : | | | CELEBRITY ADVERTISEMENTS TOWARDS FMCG AND SERVICE MARKETING | | Author Name : | | | N. Madhavan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4527 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Ensuing lines attempts to describe what are celebrity advertisement and what are its advantages and disadvantages. This study is an empirical study through observation. The TV flashes of about 20 channels have been randomly observed by 5 sittings and in total 275 TV flashes were observed. This is actually a purpose random sampling. Randomization is with channels different hours of different days. Flashes were grouped as 7 divisions in FMCG and 14 divisions in service marketing. This is a trial study in which both marketing were given ranks and first three and the last three ranks were given importance for discussion. | | Keywords : | | |
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