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| Article Name : | | | AWARENESS OF CUSTOMERS ABOUTECOFRIENDLY PRODUCTS- A STUDY OF SATARA DISTRICT | | Author Name : | | | Dipti Shankar Barge , Dinkar Khashaba More and Sarang Shankar Bhola | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4576 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evidentto validate its infiltration to all the stakeholders. Customer being a major stakeholder widely influences the fate of such strategies. Present study endeavors to investigate the “reach and status” of eco-friendly attribute of a productamong customers. Researcher studied the awareness of customers about impact of buying activity of human beingon environment deterioration; Opinion of samples on steps would like to take for minimizing environment deterioration and for being environment friendly, awareness about eco-friendly product. Kind and Brand of eco-friendly products that customer uses as well as aware about. It has observed that, customers are aware about impact of buying activity on environment. Majority are aware about as well as they use eco-friendly products. Yet, majorities are unaware that, the product they presume to be eco-friendly, actually may not. | | Keywords : | | - Intrinsic and Amotivation,
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