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| Article Name : | | | ONLINE RETAILER: THREAT TO BRICK AND MORTAR SHOPS | | Author Name : | | | Vipin Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4635 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Online retailer has provided consumer with more alternatives and choices with connivance shopping. It has increased the vales and life style of consumers to a much larger. But brick and mortars shops are facing the heat from online retailers. The paper discusses how online retailers have got the edge over off line retailers. We also give some suggestions with regards to outcry of traditional brick and mortar business towards on line retailers. | | Keywords : | | |
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