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| Article Name : | | | FACTORS INFLUENCING ON BUYER BEHAVIOUR TOWARDS LAPTOP IN DINDIGUL DISTRICT | | Author Name : | | | S. Pandisiva , S. Pandian | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4654 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Buyer behavior is the study of individuals, group, or select, secure, and dispose of products, services, experiences, or ideas to satisfy needs, and the impacts that these process have on the consumer and society. Buyer behavior is widely understood as a problem solving and decision making sequence, the outcome of which is determined by the buyer goal directed processing of information. The aim of this paper is to show that to identify reasons for buying laptop, factors influencing for buying laptop, and decision making for product attributes factors in this factors motivated based on Buyer behaviour in Dindigul district general people. The sample included 150 of general people based on laptop buyers. The collected data were coded, calculated and analyzed with the help of statistical tools like t-test, ANOVA, Regression analysis. The result shows that there is no significant difference between products attributes with gender and Occupation, and Buyer behaviour factors contributed in reasons for buying laptop, Influencing factors, and product attributes. | | Keywords : | | |
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