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| Article Name : | | | A STUDY OF INDIAN RETAIL MARKETING- ISSUES AND CHALLENGES | | Author Name : | | | T. K. Jadhav | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4663 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | India is one of the fastest growing retail markets in the world with 1.2 billion people and 12 million billion people. It accounts for 14% - 15% of GDP. It is the second largest employment generating industry. About 8% population in India is engaged in retailing. Introduction of new technology, growing use of internet and globalization has created many challenges and opportunities before Indian retail Industry. The present paper is an attempt to overview Indian retailing industry and to study the issues and challenges before retail marketing. | | Keywords : | | |
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