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| Article Name : | | | A COMPARATIVE STUDY OF BRAND PREFERENCE OF RETAILERS FOR PEPSI AND COCA-COLA COMPANY. | | Author Name : | | | M.Annapurna | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4709 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Today many new companies are coming in to existence and because of these the competition is also growing rapidly. Because of this reason they have to compete with their competitors’ constantly. In some industries the new companies may not come in to existence but the competition between the existing companies is growing more and more. The soft drink industry is mainly suffering with this particular problem. The Companies have to continuously compete with their competitors to get good, market share and good profits. To face their competitors they have to know their position and the competitor’s position in the market. For this, the company’s will compare itself with their competitor that means they will do the comparative analysis in all aspects. | | Keywords : | | |
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