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| Article Name : | | | RETAIL OUTLETS: BOOST THE ECONOMY OF THE COUNTRY | | Author Name : | | | V. Ramalexmi , Das Sony Renganatha | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4880 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Retailing is one of the oldest business that human civilization has ever known. For a strong, stable and consistently growing economy, a well organized and efficient retail store is a must. Most of the developed and even emerging economies had adopted the organized retail long ago. The percentage share of organized retail in total retailing has increased over the years. However, India, a land of self- sufficient villages, has continued to rely primarily on small, close to home shops. It is only off-late with the pick – up in pace of urbanization and rising disposable incomes the country started to take a few steps towards the organized retailing. Agood progress has been made in the last few years, and the retail industry is, off-late, being hailed as one of the sunrise sectors in the economy. It is one of the top five in the world by economic value. Satisfying customers is one of the main objectives of every business. This paper helps to identify the factors influencing the customers to purchase from unorganised retail outlets, the problems faced by them while availing services, understand their satisfaction level, and offer suggestions to the retailers to retain their customers who are the king of today’s market. The result of this paper shows that the customers prefer more variety of products from the retail shops and are highly influenced by the advertisements in television. Moreover, they are highly satisfied with the individual attention given to them and are not satisfied with the poor door delivery facility. | | Keywords : | | - spiritual and social wellbeing,
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