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| Article Name : | | | A STUDY ABOUT SATISFACTION LEVEL OF CUSTOMER RELATIONSHIP MANAGEMENT IN CHENNAI CENTRAL CO-OPERATIVE BANK | | Author Name : | | | N. Rajendhiran , M. Maruthamuthu | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4921 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The thought of CRM is that it facilitates businesses utilize technology and human resources expand near into the deeds of customers and the value of those customers. At Present, Co-operative banking sector in Tamilnadu, India has incorporated various features related to CRM into their banking operations. For this reason, the researcher took an effort is made to notice out the effects of the customer relationship management maintaining successfully or not between the customer’s and their satisfaction in high level or low level offering by Chennai Central Co-operative bank. With the investigation data consist of 200 customers maintaining their account in the bank, the regression results indicated that the customer satisfaction significantly depends on all the components of CRM (Communication, Responsiveness, Technology and Appearance, Service Quality and Customer Information System) and customer satisfaction. Also, the chi-square test recommended that the CRM is found to be homogenous across different levels of socio-economic values considered in the bank and corresponding implications were discussed. | | Keywords : | | |
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