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| Article Name : | | | A STUDY ON CUSTOMER MANAGEMENT ACTIVITY IN CONSUMER DURABLE GOODS INDUSTRY | | Author Name : | | | Charu Goyal | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5079 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The Consumer Durable Goods Industry is not only growing at a good pace but it is also expected to grow further on in future. Due to the changing trends in the spending of consumers, the major players in this sector should inevitably take care of their customers in order to survive and grow further on. Retaining Customers and Maintaining relations with the customers has become a necessity and a common practice. The tremendous competition, increase in educational and awareness level, have forced companies to work in this direction so as to keep their customers happy. The author through this research has tried to analyse Customer Management Activity, which is one of the major aspects of Customer Relationship Management. | | Keywords : | | - motor performance skills,
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