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Article Name : | | “A STUDY ON CONSUMER BEHAVIOUR TOWARDS MOBILE SERVICES” – A STUDY WITH REFERENCE TO SEDOM IN GULBURGA DISTRICT | Author Name : | | L.manju Bhargavi , Sandeep Kumar M. | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | GRT-5177 | Article URL : | | | Author Profile View PDF In browser | Abstract : | | The cellular phone provides the users many facilities such as memory to store the important cellular phone numbers names and it also store the messages given by senders. The area of consumer behavior includes articles of both ultimate and industrial consumers.The former is the end-user of the product/service where as the later is only an intermediate user who adds further values to the product/service before it consumed by the end-user. | Keywords : | | |
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