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| Article Name : | | | SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE PUBLIC SECTOR BANKS IN TIRUVARUR DISTRICT OF TAMILNADU | | Author Name : | | | S. Hemalatha | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5267 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Customer satisfaction constructs is more important for the survival and growth of a service industry particularly banking industry. The growth of these institutions depends upon their ability to create or attract new customers and retention of satisfied customer leads to their survival in the long run. In order to be successful, banks are competing themselves to satisfy their customers so that they can attract and retain loyal customers which ultimately helps banks to earn higher profits in the future. Therefore, in the study, an attempt has been made to analyze the effect of service quality on customer satisfaction in public sector banks in Tiruvarur district of Tamilnadu. The results of the study indicate that there is a strong relationship between the service quality and customer satisfaction in all the banks and service quality is a strong predictor of customer satisfaction. | | Keywords : | | |
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