| Article Name : | |
| A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS ONLINE SHOPPING ON FLIPKART IN COIMBATORE DISTRICT. |
| Author Name : | |
| Saranya W. , P. Palanivelu |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| GRT-5292 |
| Article URL : | |
 | Author Profile View PDF In browser |
| Abstract : | |
| “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages”. - Henry Ford Customer Satisfaction is very big challenge now days, especially in current scenario they are very much aware about all things which are related with shopping, Preferences refer to certain characteristics any consumer wants to have in a good or service to make it preferable to them. Preferences are the main factors that influence consumer demand. Economists study preferences to perceive the demand for each commodity and the future implications it may cause. Customer satisfaction is a term measure of how products and services supplied by a company meet or surpass customer expectation. |
| Keywords : | |
- Agar plate method with PDA,
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