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| Article Name : | | | A STUDY ON REASON FOR CONSUMER PREFERENCE TOWARDS SUGUNA CHICKEN PRODUCT (with reference to Salem district) | | Author Name : | | | T. Sarathy , P. Tamilselvan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5571 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | This study revealed that marketing is the area which seems to be neglected because the company products were in great demand. However the scenario is changing, which makes it necessary for the company to establish a full-fledged marketing department inside the company. The company should change its stance from production oriented to marketing oriented. The modern people mainly focusing the fast foods for their time, taste and consumption comfort, in that case the study problem is to find out the reason for preferring the Suguna chicken products around the Salem district. In the Salem district Suguna chicken products especially meet products were moving in good level compare with competitor products. | | Keywords : | | |
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