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| Article Name : | | | A Study of Sales Performance of Fertilizer Industry of Gujarat State | | Author Name : | | | Dinesh N Patel | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-559 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The trend analysis of sales is a guide to follow the changes that are occurring in the business from period to period. With the help of analysis of sales, one can study about the development of a business concerned. Generally, it is suggested that for proper trend analysis, the trend should be studied at least over a period of five years or more. Presently there are 26 fertilizer companies in India, out of which, four fertilizer companies located in the Gujarat state namely - IFFCO, KRIBHCO. GSFC and GNFC have been selected for the present research study and sales trend analysis has been made for a period of six years from 2005- 06 to 2010-11. Chi-square test has been applied for testing the hypothesis. For the purpose of the trend analysis of sales in the selected fertilizer companies, the year 2005-06 has been selected as the base year and the amount of sales in the base year has been taken equal to 100. On the basis of the amount of sale for the base year, index number has been calculated for the remaining years. An increase in sales index would mean improvement in sales resulting favorable position for the profitability or vice versa of a business enterprise. | | Keywords : | | |
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