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| Article Name : | | | ENTREPRENEURIAL ASPIRATION AND ATTITUDE TOWARDS BUSINESS – OWNERSHIP AMONG WOMEN | | Author Name : | | | N. Muruganantham , G. Natarajan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5839 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The situation on women entrepreneurial activities is minimal worldwide and discriminative. Literature available shows that many women are interested in the field of entrepreneurship. The purpose of the study was to investigate differences in entrepreneurial attitudes, activity and aspirations among women the survey research was convenient as many women in business were reached and the findings were from good representation of the population under study. The population for the survey involved in the study intend to identify the women business owners in Madurai using the strategically tools; Percentages Analysis, ‘t’-Test, Chi Square Test, Analysis of Variance having taken 80 number of respondents from women business owners. The study shows that entrepreneurial aspiration and attitude towards business – ownership among women. | | Keywords : | | |
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