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| Article Name : | | | A STUDY ON CUSTOMER PREFERENCE TOWARDS BIG BAZAAR IN COIMBATORE CITY | | Author Name : | | | K. Brindha , P. Sathya | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-6168 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | This study focuses on the Customer preference towards Big Bazaar in Coimbatore city,. The phenomenal growth of retail in India is reflected in the rapid increase in number of supermarkets, departmental stores and hypermarkets in the country. With the help of consumer preference, the retail outlets increase their sale and provide total customer satisfaction. The term consumer preference refers to the preference that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they will expect will satisfy their needs. The study is based on the primary data collected from Big Bazaar in Coimbatore City with the help of a structured questionnaire. | | Keywords : | | |
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