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| Article Name : | | | “A STUDY OF BRAND AWARENESS & CONSUMER BEHAVIOR TOWARDS FMCG PRODUCTS IN RURAL AREA OF SOLAPUR DISTRICT” | | Author Name : | | | Dattatray P. More | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-6213 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | In papers is researcher has made effort to know the basic characteristics of consumer behavior in rural market about FMCG (Fast Moving Consumer Goods) products. While arriving at any purchasing decision, the rural customers are depends upon certain factors. In present study researcher wants to understand the characteristics buying pattern, brand awareness, and factor involved in decision making in case of FMCG products in rural market. With rising awareness level and mass availability of information rural demand is increasing significantly hence, rural market offers tremendous potential for growth and expansion for all the companies merely they have to overcome the challenge of consumer expectations, brand awareness, and their behavior. | | Keywords : | | |
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