|
Useful Links |
|
|
Article Details :: |
|
|
| Article Name : | | | RELATIONSHIP MARKETING: A PARADIGM SHIFT OF TRADITIONAL MARKETING THEORIES | | Author Name : | | | Vineet Jain | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-6262 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | ’Every human interaction and transaction is built around relationships. Networks of relationships are the fundamental design of the human society. No wonder that this fundamental fact has been recognized and explored by all the businesses where in they ha | | Keywords : | | |
|
|