| Article Name : | |
| COMPARATIVE STUDY TO SALES PROMOTION OF MARATHI DAILY NEWSPAPERS IN SELECTED DISTRICT |
| Author Name : | |
| More Dinkar Khashaba , Vinod Mahadev Babar |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| GRT-6302 |
| Article URL : | |
 | Author Profile View PDF In browser |
| Abstract : | |
| This study empirically reveals the comparative study to sales promotion of Marathi daily newspapers in selected district. The present research reveals that the newspaper industry has targeted different segment of population done on the basis of age and life cycle to impart the promotional activities in an effort to lure the readers. Introduction of different supplements on specific day is one strategy attracts and holds members of the segments. |
| Keywords : | |
- Sales Promotion,promotion expenditure,readership,supplements,
|