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Article Name : | | BUILDING SUCCESSFUL COMPANIES AN ANALYTIC STUDY OF SELECTED CASES FROM THE BOOK:“LESSONS FROM THE EDGE” WRITTEN BY JANA MATTHEWS JEFF DENNIS WITH PETER ECONOMY | Author Name : | | Shobha Dadlani | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | GRT-6415 | Article URL : | | | Author Profile View PDF In browser | Abstract : | | The book, “Lessons from the Edge “is a collection of real life stories of over 50 entrepreneurs. It gives a vivid first person account of the mistakes these entrepreneurs made in running their units and about the lessons these mistakes taught them. Experiences of these entrepreneurs offer valuable takeaways for both the established as well as the prospective business owners.
| Keywords : | | - Analytic Study,real life stories,product development,
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