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| Article Name : | | | FINANCIAL INCLUSION IN INDIA: CHALLENGES AND INITIATIVES | | Author Name : | | | B. Vijaya , Karibasaveshwara. B | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-6481 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The term financial inclusion refers to deliver the financial services to weaker and low income groups especially agriculture, household enterprises, small medium enterprises and traders. It’s vital role in the country is pragmatic and is very much required to poverty alleviation in developing countries like India. According to the Banking Ombudsman of Karnataka State, 63 percent of the people in India do not have the benefit of banking facilities (Business Line 2006). The rural and semi urban villages are not having ideas regarding the financial support from financial institutions or banking services. Rural people are not having awareness about the financial services offered by financial institutions. In India rural and semi urban area people are have lack of information they don’t know financial products like; insurance, debit/credit card, Kisan card, etc. | | Keywords : | | - RBI initiative,Financial Inclusion,Kisan Card and General Credit Card,
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