Article Name : | |
ROLE OF MARKETING STRATEGY IN LIBRARIES |
Author Name : | |
Prof. Mrs. Patil Vinaya Ashok |
Publisher : | |
Ashok Yakkaldevi |
Article Series No. : | |
GRT-7442 |
Article URL : | |
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Abstract : | |
Libraries have been considered essential to educational and research endeavors & have relied on institutional financial support for their continuing operations. After introductory remarks on the definition of marketing, the origin & history of library and information science ( LIS) marketing is explained. |
Keywords : | |
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