| Article Name : | |
| ROLE OF MARKETING STRATEGY IN LIBRARIES |
| Author Name : | |
| Prof. Mrs. Patil Vinaya Ashok |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| GRT-7442 |
| Article URL : | |
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| Abstract : | |
| Libraries have been considered essential to educational and research endeavors & have relied on institutional financial support for their continuing operations. After introductory remarks on the definition of marketing, the origin & history of library and information science ( LIS) marketing is explained. |
| Keywords : | |
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