ISSN No: 2231-5063
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Article Name :
INFLUENCE OF FAMILY MEMBERS AND THEIR INTERACTION IN THE PURCHASING DECISION OF DURABLE GOODS IN PUDUKKOTTAI DISTRICT – A STUDY
Author Name :
C. Eswari
Publisher :
Ashok Yakkaldevi
Article Series No. :
GRT-8281
Article URL :
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Abstract :
The Indian Consumer market has witnessed sustained development since the liberalization and privatization policies came into effect post 1991.
Keywords :
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