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Article Name : | | INFLUENCE OF FAMILY MEMBERS AND THEIR INTERACTION IN THE PURCHASING DECISION OF DURABLE GOODS IN PUDUKKOTTAI DISTRICT – A STUDY | Author Name : | | C. Eswari | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | GRT-8281 | Article URL : | | | Author Profile View PDF In browser | Abstract : | | The Indian Consumer market has witnessed sustained development since the liberalization and privatization policies came into effect post 1991. | Keywords : | | |
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