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Article Name : | | A STUDY ON PESTER POWER CREATION AMONG CHILDREN WITH REFERENCE TO COIMBATORE CITY | Author Name : | | Vaishnavi Ashok Yakkaldevi | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | GRT-8707 | Article URL : | | | Author Profile View PDF In browser | Abstract : | | Family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior. | Keywords : | | - Pester power, ,Consumer, ,Buying behaviour, ,Commercials.,
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