ISSN No: 2231-5063
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Article Details ::
Article Name :
A STUDY ON PESTER POWER CREATION AMONG CHILDREN WITH REFERENCE TO COIMBATORE CITY
Author Name :
Vaishnavi Ashok Yakkaldevi
Publisher :
Ashok Yakkaldevi
Article Series No. :
GRT-8707
Article URL :
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Abstract :
Family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior.
Keywords :
  • Pester power, ,Consumer, ,Buying behaviour, ,Commercials.,
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