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| Article Name : | | | A STUDY ON PESTER POWER CREATION AMONG CHILDREN WITH REFERENCE TO COIMBATORE CITY | | Author Name : | | | Vaishnavi Ashok Yakkaldevi | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-8707 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior. | | Keywords : | | - Pester power, ,Consumer, ,Buying behaviour, ,Commercials.,
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