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| Article Name : | | | IMPACT OF BRAND POSITIONING ON CUSTOMER PURCHASE DECISION OF MEN APPAREL BRANDS IN UDUPI | | Author Name : | | | Renuka Yedur | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-8724 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Brand situating is the key of showcasing methodology. A solid brand situating coordinates promoting system by clarifying the brand points of interest. | | Keywords : | | - Men clothes.,Brand situating, ,Consumer buy choice, ,
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