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| Article Name : | | | CHANGING TRENDS IN ADVERTISING : A CRITICAL ANALYSIS OF INDIAN ADVERTISING | | Author Name : | | | Prof. K. Shiva Shankar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-8803 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | This paper features upon the changing methodology of representation and ideas embraced for influence and bid in publicizing. | | Keywords : | | - Indian Advertising , ,current publicizing , ,mixed media.,
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