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| Article Name : | | | CHANGING NATURE OF COMMERCE IN THE AGE OF DIGITALIZATION | | Author Name : | | | Lavanya Channa | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-9227 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Digitalization has fundamentally transformed the nature and functioning of commerce by changing the way businesses operate, communicate, market their products, and interact with consumers. | | Keywords : | | - Digitalization, ,Digital Commerce, ,E-Commerce, ,Mobile Commerce, ,
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