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| Article Name : | | | SOCIAL MEDIA MARKETING AND CONSUMER PURCHASE DECISIONS | | Author Name : | | | Rajkumar Wadje | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-9258 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Social media has become an important marketing tool that influences how consumers discover, evaluate, and purchase products and services. | | Keywords : | | - Social Media Marketing, ,Consumer Purchase Decisions, ,
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