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| Article Name : | | | CONSUMER BEHAVIOUR AND ITS IMPACT ON MARKETING STRATEGIES | | Author Name : | | | Ms. Bansude R. V. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-9290 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Consumer behaviour plays an important role in determining how businesses develop, implement, and evaluate their marketing strategies. | | Keywords : | | - Consumer Behaviour, ,Marketing Strategies, ,Consumer Preferences,
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