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| Article Name : | | | CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY IN THE DIGITAL ERA | | Author Name : | | | Monika Annaldas | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-9292 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Customer Relationship Management (CRM) has become a critical strategic approach for organizations seeking to build and maintain customer loyalty in the digital era. | | Keywords : | | - Customer Relationship Management (CRM), ,Customer Loyalty, ,Digital Era,
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