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| Article Name : | | | INFLUENCER MARKETING AND CONSUMER PURCHASE BEHAVIOUR | | Author Name : | | | Mrs. Kavita Bollu | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-9296 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Influencer marketing has emerged as an important digital marketing approach in which individuals with established online audiences promote products, services, brands, or experiences through social media and other digital platforms. | | Keywords : | | - Influencer Marketing, ,Consumer Purchase Behaviour,
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